Curriculum Vitae | Matthew Auchmuty

Writer/Editor

Authored articles for the WGCU monthly magazine, contributing to publication quality and readership engagement
Developed journalistic skills in research and interviewing, enhancing article depth and accuracy

Authored hundreds of blog posts and webpages for Dolman Law Group and satellite blogs, boosting the firm’s search ranking for targeted lawsuit keywords
Researched keywords using Semrush and Ahrefs and wrote web copy to improve search strength, increasing organic traffic
Wrote copy for an assortment of marketing materials, including webpage copy, emails, and social media, supporting firm-wide marketing initiatives

Hired and trained a team of 5 writers to generate copy for Dolman Law Group and associated businesses, increasing content output and quality
Developed an SEO writing style guide for new writers, standardizing content and improving search performance
Started an additional website for Dolman Law Group named LawsuitLegalNews.com to cultivate links and provide a news resource, enhancing client engagement
Managed multiple projects for different clients and delegated assignments to a writing team, ensuring timely delivery of high-quality content
Edited multiple writers’ assignments for SEO and consistency while providing notes to improve their work, raising overall editorial standards continually

Authored articles and webpages for diverse clientele, increasing website search rankings by emphasizing SEO best practices
Edited the copy of other writers to ensure style and formatting adhered to best SEO standards, improving content consistency
Assessed client websites’ SEO and recommended/implemented strategies, resulting in improved search visibility, keyword rankings, CTR, and reduced bounce rates

SSCB